Perhaps the #1 website design tip that we believe in is to "Keep It Simple."
Gone are the days of cramming as much information as possible onto a webpage. A website should use as few features as are necessary to achieve what you need to achieve.
The Economy of Simplicity
- Users’ attention is a finite resource.
- The more "stuff" there is on a screen, the more divided the attention of the user. Therefore, only truly important "stuff" should be on a webpage.
- The website designer’s job is to ensure users to finds the information the businesses intends them to notice.
(Note - often "hobby designers" want to use new add-ons and widgets they have just learned about, which is another thing to consider before hiring a discount website developer.
- Simplicity minimizes noise and communicates the important information.
The Classic Simple Webpage
. While competitors homepages are cluttered with information, the Google homepage continues to maintain a bare minimum display.
The simple design reinforces what google is universally known for - search.